What business is hiding inside your business?
You may already own the ingredients for your next revenue stream, product, service or company. Let’s find them.
The Methodology
The Divergent Ask™
Find
What do you already have?
Uncover the customers, relationships, data, expertise, and quiet advantages already sitting inside your business.
Diverge
What could it become?
Push each hidden asset through dozens of possible new offers — subscriptions, licenses, tools, and more.
Decide
What's worth testing?
Score every possibility against what actually matters, and narrow a wide field down to one real bet.
Ask
Will someone pay?
Don't build it yet. Design the smallest possible test and find out before you spend a dollar.
05 Connect
Dream 100
Who could change your trajectory?
The right hidden asset means nothing without the right relationships to carry it. Dream 100 helps you find — and finally reach out to — the specific people who could change everything.
Start your Ask Lab